Retail Ready Packaging

The trend towards Retail Ready Packaging (RRP) has created a whole new science of packaging. The key concept is to 'think backwards from the shelf'.  It is now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment.

What's more, by using the DS Smith Packaging’s PackRight tools, our customers can analyse their entire packaging supply chain and zero in on improvements, creating new retail ready packaging which enhances the brand, increases sales, drives out cost and improves profits.  It really is a 'win, win' situation.

Customers who are trying to work out the best way of approaching the subject of Retail Ready Packaging can visit the Impact and Innovation Centre (IIC).  This brand new facility offers stimulating retail and supply chain environments, to help improve business results through packaging. 

To find out more please send an email to ideas@dssp.com or call 0845 260 70 80 or complete our online enquiry page.